I’m so mad at myself!” she said as we began our coaching call. “I made a goal to get ten new clients last week and I only got three,” she lamented.
The frustration in her voice was something I used to experience as well – until I came to a profound realization:
Focusing on your results is dangerous.
Your results in selling or prospecting is a factor that you have very little control over and putting all your energy into results will deflate your confidence, exhaust your power, and kill your business.
I used to keep charts all over my office to fill in the names of the people who signed up for my business opportunity. Even after hours of prospecting or marketing efforts, I would feel defeated if I wasn’t able to fill in all of those spaces at the end of the week. My definition of success was only based on results.
I was placing all my focus and energy on something I had very little control over. Think about it; you really can’t make your prospect love your opportunity. You can’t make them buy your product. So why give so much power to an element that you cannot control? What you can do is show your prospect enough intriguing information, in a passionate way, on a consistent basis, that will help them make an educated decision. But the decision is out of your control.
The only factor you have complete control over is your efforts!
You can decide how many people you will share your marketing plan with. You have control over the quantity of marketing attempts you will make. You have control over the number of no’s you are willing to take without giving up.
Embracing the Law of Average (LOA) was my first step in getting past the frustration I felt in selling and recruiting. I knew if I shared my product with ten people, at least one would buy it. It was a fact that I could count on. The Law of Average (LOA) never lies.
Instead of focusing on your results, focus on your efforts. Decide how many new clients you want next month and multiply that number by 10. That’s the amount of new prospects you need to share your product with.
The only factor you have complete control over is your efforts!
Free yourself up from trying so hard to convince, persuade, and control your prospects. Let go of the results. Put your energy and power into your efforts and you will be an incredible force. Your prospect will sense your unique and confident posture and will want what you have.
Think of how powerful you will be when you release what you don’t have control over and fervently grasp what you do!
The only factor you have complete control over is your efforts!
What this really takes is a shift in your mindset. Evaluate the goals you’ ve set and discern if they depend on your efforts or results. Instead of setting the goal of five new business associates, set the goal to put 50 new prospects in your recruiting pipeline. Instead of setting a goal of selling 100 widgets, set your goal to put your widget in front of 10,000 new prospects.
The incredible success I have had and my coaching clients have had since we shifted attention to efforts instead of results has been nothing short of amazing! And it will be the same for you.
Release the results and focus on your efforts.
When you discipline your mind to focus on your efforts and teach yourself how to act and react in different situations, the results take care of themselves.
The only factor you have complete control over is your efforts! And your efforts are all you need to get the incredible results you desire.
Richest blessings
Bobby Wan
